The first moral motivations which gave birth to this project have their origins long before the creation of the Live Room when a group of friends and neighbors had launched several social actions as a temptation to change the harsh situation experienced by the poor of Tangier and where they understood that young people are very open to dialogue and change if we succeed to maintain positive communication with them. 
By the end of 2014, the former engineer Omar Mok’s, one of the co-founders of Live Room, created the start-up Mok’s and organized -or participated in the organization- many cultural events like 100 THOUSAND POETS FOR CHANGE (worldwide movement www.100tpc.org ), 3ID SLAM, DKHLA’B’KTAB TANGER (Elected best social event in Morocco Web Awards 2017), IOTMAROC Challenge  (National competition of Internet On Things), SBAGHA f ZEN9A (Moroccan movement of art promotion), MANGA EXPO Tangier, INS’ Tanja (Photography competition), etc. In 2015, Mok’s agency becomes a real co-working and incubator space for young students and entrepreneurs. During this period, Omar felt the need to create a project based on the live culture because according to him and his colleagues, it is the best way to share knowledge. By the end of 2015, he launched the first Live Room in which 19 people were present. Today, the Live Room Project is considered one of the most ambitious communication projects in Africa.